The news that BBC news editors’ blogs have gone public is been used by Damien Mulley to ask when will it happen in Ireland with newspapers, and who will be first. (Also, which newspaper will be the first to podcast?)
A comment from ‘Fergal’ states, “It certainly won’t be the times. Madam doesn’t really get the whole internets thing”. We were thinking it wouldn’t be the Irish Times, rather for their conservativeness and lack of any real transparency at the moment.
However, in all fairness, the IT has the best website out of all the Irish newspapers; it’s just a pity about the subscription model they use. The IT must know it’s a barrier, otherwise why do they have so many ‘free access’ pages – including ‘the Ticket’ weekly?
Comparing the IT’s site with the largest and most visited UK newspaper site, that is Guardian Unlimited, and you’ll find some other strange things. The Guardian and most UK papers use their sites as a promotion or extension of their brands, the IT hides under the Ireland.com banner while distancing it self from its classified listings with nicemove.ie.
The only apparent forum for IT readers to express their views (besides email) looks to be the business poll, the results of which appear in the paper once a week. It’s the same with the other Irish papers. Blurred Keys remembers Thomas Crosbie Media having forums hidden away, we can’t find them now.
Going back to the subject at hand and it is hard to figure out which newspaper in Ireland will blog first. Irish tech journalists are already apparently independently bloging with links mention at the end of printed articles and columns, however, that’s about the extent of it so far. It couldn’t help things that Ireland’s broadband penetration isn’t huge, and uptake is still relatively slow and sometimes hindered. Therefore, a medium to long-term view must be taken.
However unlikely, the Guardian online success as the UK most popular newspaper website shows that it is possible for a circulation underdog to succeed online. For this to happen the site must be more then an archive like most Irish newspaper sites currently are – blogs should be a large part to this.
If that success was possible to reproduce, the Irish Examiner could excel here and at the same time show a wider audience it’s no longer the Cork Examiner, the separation of breakingnews.ie may be somewhat misguided and a missed opportunity to properly build the Examiner as the national brand for the TCH group. The Indo group makes some of the same mistakes, building one large archive site for all newspaper maybe cheaper, but it doesn’t allow for much room to expand web content such as blogs and podcasts.
Ending on a positive note, Emily Bell, editor-in-chief of Guardian Unlimited wrote early this year that the site “will break even for the first time this financial year, largely on pursuing a model of advertising revenue - something that only as recently as three years ago many industry pundits thought would be impossible”.
We may have avoided answering the question.
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