Is that a
PlayStation on his back?
UPDATED: Written by Cian Ginty: This Saturday a running version of the latest Splinter Cell game, Chaos Theory, will be – “weather permitting” - walked around O'Connell Street and Grafton Street in Dublin, as appearing well as indoors at the Jervis, and Ilac shopping centres in the city centre.
The PS2s will be walked around from 11am to 3pm in the day, and at unspecified pubs and clubs in the same area at night.
The game which was released on Friday on Game Cube, PS2, PC, and
Xbox, will be running on a PS2s on the backs of members of a guerrilla
marketing team, ‘Team Alpha’ working for UbiSoft. While ‘Team
Evolution’, a group of ‘free runners’, will apparently amaze people with “incredible and dangerous acrobatic feats”.
The marketers will be handing out 7.50-euro money-off discounts for Splinter Cell Chaos Theory, which are redeemable at any Xtra-vistion or Xtra-Game store. Unlike the ones in the ‘Organised Chaos’ events in UK cities that are for Game stores. Radio advertisements on Dublin’s FM104 will back the event.
Organised
Chaos, which kicked off in London at the weekend, will also visit
Birmingham on 16 April, Sheffield on 23 April, Manchester on 30 April,
Newcastle on 7 May, Glasgow on 14 May, and London once again on 21 May.
The
Dublin leg, organised with the Third Butcher marketing agency, is the
first public showing of Ubisoft’s extended sales, PR, and marketing
activities in Ireland, after recently appointing the Galway-based
Frontier Management as their agents. Talking about the promotion, Beccy
McGrath of Frontier said, “We are delighted that Ubisoft has included
an Irish leg for Operation Chaos which will bring one of their most
eagerly anticipated titles direct to the consumer in a unique and
exciting way”.
Other publishers who currently have localised
sales, PR, and marketing divisions in Ireland include Sony Computer
Entertainment Europe, Microsoft, and Electronic Arts.
[added 17:40, 04/04/2005: discount price in euro, radio adverts, and ending two paragraphs]
Comments