[Err, we’re, err… massively late with some of this one…] Xbox and THQ supported the launch of Saints Row in Ireland by kitting out a Hummer H2.
The car is a crazy in-your-face symbol of ‘bling’ easily associated with some of the gangster culture elements in the game.
The launch campaign also utilized the Xbox Live Gaming Centre, South William Street, Dublin, and the city’s FM104 radio station.
The Fridge on FM104, hosted by Jenny Greene (pictured above in the H2), on four nights gave the chance for listeners to attend the launch party at the Xbox Live centre, and compete in a Saints Row Tournament. Of course, the commute wasn’t in the nearby Luas, but the fuel-guzzling H2.
Winner Colin Mooney (pictured below with Greene) walked away with an Xbox 360 console and a copy of Saints Row. Runners up Denise Bell, Philip Holland and Ciara Harte, went home with the game and Xbox goody bags.
Before the tournament, attendees had the chance to try the game out in the relaxed surrounding of the gaming centre with the seemingly serious match proceeding in the back of the centre. The ‘VIP area’ with four plasma TVs and black leather couches.
Launched in May Ubisoft, Konami, Atari and Capcom have also used the Xbox-only multiplayer centre for promotional events.
This Friday, October 27, the centre will host a Pro Evolution Soccer 6 event to coincide with its launch; they are to take advantage of the game’s league system PESRankings.com.
“With PESRankings.com we will be holding Pro Evolution Soccer Leagues for every university and 3rd Level Institution in the city. We will also be setting up leagues for staff members of individual companies and sectors such as banking, insurance and the civil service” commented community manager, Jamie McCormick.
Tony Murray, MD, Xbox Live Gaming Centre added “We plan on offering this great service across Ireland with a number of centres opening throughout the country in the coming months”.
Comments