Since the Irish PlayStation 3 launch, a huge amount of advertisements with the slogan "This is living" have occupied advertisement spaces across Dublin, backed by TV spots – pictured above is a bit of a twist.
On Grafton Street, one of the main shopping areas in Dublin, Sony asks shoppers and commuters who have just departed the near by Luas tram, "is this living?". The advertisement also points to the thisisliving.ie website.
Meanwhile, we never expected an answer to “what’s the strangest way to make sure journalists will try your game and enjoy them selves?”
Ghost Recon Advanced Warfighter 2 publisher Ubisoft answered by rounding up some journalists and bring them to a paintball arena in the Wicklow Mountains (pictured below, and more beyond the fold) – there’ll be no escape.
Add to the mix were a few competition winners, Sarin and Jam from the publisher’s ‘Fragdolls’, and eight Xbox 360s and flat-screen TVs from the Xbox Live Gaming Centre.
Playing with Xbox 360s in an open shed in the Wicklow Mountains just after paintball, Games Toaster was thinking it must rank as one of the strangest PR events. Surprising the staff at centre weren’t that shocked, another publisher had held a similar event a few years ago.
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