Gamers attending Oxegen this weekend who find they just can't shake off a game addiction can find Ubisoft at this year's music festival.
The Ubisoft outing at this year's Oxegen is part of the games publisher's Ireland and UK Summer Festival Tour.
Over the weekend they will be showcasing the Xbox 360 western game Call of Juarez, their PlayStation 3 version of Rainbow Six Vegas, and a Wii game 'Surf’s Up'. They will also be giving way consoles and Ubisoft-branded merchandise.
Previously, Sony Computer Entertainment Ireland used the same kind of marketing to promote the PlayStation Portable in Ireland, at the time they claimed that over 20,000 people visited the PlayStation Dome tent at Oxegen.
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