[Err, we’re, err… massively late with some of this one…] Xbox and THQ supported the launch of Saints Row in Ireland by kitting out a Hummer H2.
The car is a crazy in-your-face symbol of ‘bling’ easily associated with some of the gangster culture elements in the game.
The launch campaign also utilized the Xbox Live Gaming Centre, South William Street, Dublin, and the city’s FM104 radio station.
The Fridge on FM104, hosted by Jenny Greene (pictured above in the H2), on four nights gave the chance for listeners to attend the launch party at the Xbox Live centre, and compete in a Saints Row Tournament. Of course, the commute wasn’t in the nearby Luas, but the fuel-guzzling H2.
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